The VISION Thing


What exactly is vision? Vision in a business is a statement of where you are going, how you will get there and, very important, why you want to get to that particular place. Everything you do in your business ought to be driven from the inspiration and power of a clear and widely shared Vision Statement.


Anytime is a good time to revisit, revise and strengthen your business vision. But the end of the year, or the start of a new year, is an especially good time to do this.


Should you wish to create a Vision Statement for your business here are two questions to answer.


1. WHAT & WHERE – Exactly what is it you most want from your business right now? Where do you want your business to be a year from now?


This follow-up question can get you started with an answer. “If you could wave a magic wand around your business and change or improve anything about it, what would you change?”


It is crucial that you describe in detail exactly what it is that you want, and in plain language. It’s helpful to answer this question as if you were speaking to a child.


Of course, you need to write down your answer. Put it aside for a day or two then come back to it, read it out loud, see if it suits you. Once you are happy with what you have, then go to the next question.


2. WHY – Why do you want that? How will having what you want help make your business-life and your life in general better, more fulfilling, and more satisfying?


Answer this question as if you were talking to someone who knows little or nothing about you or your business.


Once you clarify the “why” then and only then can you proceed to do the rest of your planning for growth and increased profitability. You see, the “why” is your motivation, your HUNGER – as in an overwhelming intense desire to achieve – and that must come from within.


Create your Vision Statement. Share it with your employees and partners. Then start setting some new goals and make plans to achieve them. It’ll be great.