SWOT Your Goals & Win More Often


Do you set goals for your business? A lot of people do, but for way too many their goals never come to fruition. There are two reasons for this. The goals along with the steps necessary to achieve them are not written down. And they are not set properly in the first place. Writing goals down is easy. And setting them properly is too once you do the required pre-work. The required pre-work that makes setting goals work is a SWOT Analysis. SWOT your goals and win more often.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT Analysis helps a goal setting business person discover if any progress preventing or dangerous conditions are present. Clearly, before setting goals intended to produce business growth and additional money making, it’s good to know if any serious issues demand immediate attention. A SWOT Analysis also helps a goal setting business person utilize his or her strengths to capitalize on opportunities to improve business performance.

Here is the SWOT Analysis procedure. Strengths: List your advantages and all factors that help you make sales, plus any unique resources you have. Weaknesses: List your disadvantages, limitations and all factors that restrain your sales, plus the things you could improve upon. Opportunities: List your chances to improve overall performance, opportunities to seize ASAP, plus opportunities to create next. Threats: List all external troubles, impediments to growth, plus competitors that concern you.

Now, onto goal setting: First set goals that will wipe out your weaknesses and mitigate your threats. Then set goals that will utilize your strengths to exploit your opportunities. Write down all the steps to take as you go after each goal with enough detail that someone familiar with your type of business would understand your intentions. To secure your goals look at the step-be-step implementation plan every day and perform the next step or steps.

Follow this system as you implement action to secure each goal. Think, sense and perceive – then decide and chose what to do in the step before you – then take bold action – then observe and evaluate results and revise if necessary – then repeat.

And of course your goals need to be SMART: Specific, Measurable, Attainable, Relevant and Time-bound.

The entire history of the world demonstrates that this goal setting and goal getting procedure – following on the heels of a SWOT Analysis – works just fine.