ON YOUR WAY TO INCOME DOUBLE HALF THE TROUBLE — MASTERING “YOUR MOSTS”
We are convinced of this Big Fat Truth. There is a PATH to PROSPERITY – unlimited prosperity for every viable business. Your business passes the viability test if you are selling goods, products and services that enough people need or want, are willing to pay for and can afford.
As an owner of a viable business you can find your PATH to PROSPERITY, get on it and stay on it. Then you can DOUBLE your INCOME and you can DOUBLE your INCOME again, and you can become more PROFITABLE, and you CUT your management EFFORT considerably, perhaps in half. You can create a stronger and better business. You can do all these things. You can have a life – a great life – IF you will just do enough of what’s known to work. And we know a lot about that.
At the Master-Mind Alliance® we solve business problems. We get business owners started on the road to INCOME DOUBLE HALF THE TROUBLE, to having everything they want. That’s what the business coaching strategies and planning provided by the Master-Mind Alliance® are all about. Business transformation is a journey and yours can start whenever you are ready to begin.
If you are determined to experience INCOME DOUBLE HALF THE TROUBLE or simply to make things better in your business – there are a few steps you must take. One of these steps is to develop and maintain sparklingly crystal clarity about the few very important things. Collectively these very important things are called Your MOSTS.
To facilitate yearly, quarterly and monthly Game Plan formations – on the way to INCOME DOUBLE HALF THE TROUBLE – and a stronger and better business – you must accurately determine each and every one of the Your MOSTS. Once you have done so, you will be in a position – based on objective and subjective data – to decide how to restructure your offerings (if necessary) and where to put MOST of your marketing and selling energy in the present and future as you make your business better, much better.
Your 5 “MOSTS” are the following:
1. Of all the goods, products and services that you sell, which ones generate the MOST Gross Income?
2. Of all the goods, products and services that you sell, which ones generate the MOST Profit?
3. Of all the goods, products and services that you sell, which ones are the MOST Easily Sold?
4. Of all the goods, products and services that you sell, which ones are the MOST Popular with buyers?
5. Of all the goods, products and services that you sell, which ones are the MOST Personally Rewarding and Satisfying and Fun for you to provide?
Start by reviewing sales activities over the past year or so. Dig into your sales numbers, into your profit and loss statements and drill down to specific answers to each of the five questions. Then make a simple list as below.
Stuff that generates MOST Gross Income
Stuff that generate the MOST Profit
Stuff MOST Easily Sold
Stuff MOST Popular with Buyers
Sales MOST Rewarding and Satisfying and Fun to provide
MOST Rewarding and Satisfying and Fun to provide
Now ask yourself these INCOME DOUBLE HALF THE TROUBLE planning questions.
A. As I go forward in my business in the next 12 to 24 months, what goods, products and services does it make the MOST sense to concentrate on selling the MOST?
B. What adjustments to my OFFERINGS (if any) will be MOST prudent to make?
C. What adjustments, revisions and do-overs should I make to my marketing plans and efforts?
D. Where precisely should I spend the bulk of my marketing and selling efforts?
Now then, based upon your analysis, start figuring out the top money making activities and behaviors that you will implement in the next 90 days and begin.
Transforming your business takes a while. Improving the performance of your business is never easy. There will probably be setbacks. Certainly mastery of INCOME DOUBLE HALF THE TROUBLE takes a while. However, once you have your MOSTS in hand you can start – and as you proceed, you can adjust – and one day, in the not too distant future you will be there. Transformation will happen and everlasting PROSPERITY will be yours. You will have achieved what we in the Master-Mind Alliance® call a DONE BUSINESS.