Here’s an inescapable truth. Success and happiness in business requires struggle. The positive is the side effect of handling the negative. And as you all know only too well, you can only avoid negative experiences for so long before they come roaring back to life.


An interesting question, a question that perhaps you’ve never considered before is how much pain are you willing to endure in your business-life? What are you willing to put up with in your struggle to attain and sustain success in your business? Turns out that the answer to this question is a terrific determiner of how your business-life turns out.




At the core of all human behavior, our needs are more or less similar. Positive experiences are easy to handle. It’s the negative experiences with which we all struggle. Therefore, what we get out of life is not determined by the good feelings we desire, but by what bad feelings we’re willing and able to sustain to get us to those good feelings that we want.


We all want to become and then remain financially successful in our business endeavors. But we don’t end up that way unless we find an acceptable way to appreciate and accept the risk, the uncertainty, the repeated failures, and the fact that we’re often required to work insane hours on something we’re unclear as to how successful it will turn out to be.


The quality of our business-life success and happiness is not determined by the quality of our positive experiences – but the quality of our negative experiences. And to get good at dealing with negative experiences is to get good at dealing with life. So buck up and get with it.


The crux of all this is the question about the pain. What is the pain that we want to sustain, that we are willing to endure to get what we most want?


Answer that question and we will get ourselves going. Answer that question and we can change our life, for it is the answer to the pain question that is what makes us who we are. It’s what defines us and separates us and ultimately brings us together.


We must want the reward and the struggle. We must want the result and the process. That’s what it takes to win the never ending struggle. End of story.